GTM Engineer — Take-Home Assignment

The Churn Signal Campaign

A post-sale intelligence campaign targeting Apollo's managed team — built entirely inside the Apollo platform. Two decks, one strategy.

Deck A — Main Presentation

Churn Signal Campaign Strategy

The full GTM campaign: ICP fit, Apollo platform setup, persona & intent targeting, signal-driven sequences, buying group mapping, and execution architecture.

ICP Analysis Platform Config Buying Group Sequences
Deck B — Proof of Work Appendix

Screenshots & Configuration Evidence

Every claim backed by receipts. AI Context Center config, website tracking setup, persona targeting, Bombora intent data, sequence builder, and buying group details.

AI Context Center Intent Data Screenshots Evidence